Eat this. Lose weight.

While commercial weight loss chains try to rekindle relationships based on the ever-present desire among consumers for greater health and better body image, food producers and retailers are adapting to reactions and challenges in the marketplace. And now with the food industry facing push-back to overly processed foods, the two industries are facing the challenge of connecting with the same consumers.

Some food brands are playing games with kids

More and more food companies are creating kid-centric mobile apps and online games. Some are very creative and fun marketing tools. But, in the world of online games and mobile apps created by food companies, there’s a growing list of the good, the bad, and the ugly.