Even in this economy, people hunger for convenience. And they’re willing to pay extra for it. For consumers looking for easy and healthful grab-and-go options, fresh-cut fruits and vegetables are an increasingly popular choice and we’re just starting to see some of the exciting available options!
With better foodservice options, convenience stores are providing another way to fuel their consumers. But can convenience stores win over foodies who want to dine-out? Can they steal business from quick serve and fast food restaurants?
The word ‘local’ is being used to market certain foods. But what does it really mean? In the quest to reach the better-for-you consumer, is there a truly marketable advantage to labeling your product as ‘local?’