Is McDonald’s Yesterday’s News for Millennials?

As the interests and habits of Millennials evolve, McDonald’s looks for ways to navigate the increasingly competitive QSR landscape and attract this powerhouse generation of consumers. Find out how this new wave of consumers is re-shaping the Fast-Food Industry.

Millennials get social over beer

Craft beers and social media are both popular with Millennials so it’s no surprise that the two should intersect. By tapping into these two trends, smart brewers are discovering ways to use technology to build and support a community of brand-loyal consumers for their product.

The Battle for the Convenience Consumer

For c-stores, geographic information systems (GIS) are powerful analytic tools. By combining spatial data and attribute data, GIS can help c-store owners and operators make better decisions and develop more pertinent promotions to achieve cost savings and higher revenue.