The beauty of imperfection

Traditionally, food advertising has always been about displaying picture perfect food. With the rising popularity of artisanal food, perfection is taking a back seat to authenticity. Read more about how this impacts advertising and the food supply chain overall.

Beating the egg

Food startup Hampton Creek is reimagining food by studying the properties of plant-based proteins. Their healthy and affordable egg substitute has already made an impact on the food industry, and has huge implications for the future of the food supply system.