Event marketing the ‘in’ way

Event marketing is an extremely powerful tool. But too many brands and marketers neglect to set objectives or use tired, overdone tactics. By taking inspiration from the principles of inbound marketing, you can recharge your event strategy and build your business.

Grab attention online

Today’s consumer has access to more information than ever before. It is up to marketers to ensure that the information they discover builds brand awareness, affinity and purchase intent.