Ink on Paper

What is the future of print? Is print dead? No. It’s just taken on a new personality. Once upon a time print was the go-to medium. Brochures and sell sheets were the foot soldiers of any successful sales campaign. Magazine advertising was abundant. Newspapers could be found on almost every doorstep and consumers accepted ink-stained fingers as the price of being informed. Now coupons are downloaded digitally. Salesmen and saleswomen use print on demand to customize their presentations or do […]

Action Marketing

Marketers are always asking consumers to take action. Purchase. Join. Sign up. However, if brands want consumers to respond, they must be ready to reciprocate and respond to the requests of consumers.