Branding In Bloom

Posted on Posted in Advertising, Branding, Consumer Experience, Consumer Promotions, Culture, Direct Mail, Marketing, Print, Research, Retail, Sales & Marketing, Shopper Marketing, Trends

Spruce Up Your Brand with Spring Cleaning

April is finally here, bringing with it blooms of hope and breathes of fresh air (if it ever decides to stop snowing.) With the dawn of spring, its time to get the duster out and participate in the annual ritual – spring cleaning!

Like the new flowers blooming each spring, this time of year is dedicated to fresh starts – throwing out the old and make room for the new. Brands are no exception.

With 2018 bringing a constant wave of new trends, social media growth and changing consumer preferences, Spring is the perfect occasion to pause and reevaluate all that your brand has to offer and adjust accordingly.

What once caught consumers’ eyes may not have that wow factor anymore. Consumer preferences and behaviors are ever changing, so it’s important to stay current. Keeping tabs on competitors, researching the industry and staying on top of what’s getting the most buzz are great ways to stay up to speed on what’s resonating with consumers. If your brand is lagging behind, this gives you a chance to readjust your strategy and clean up your marketing.

Consistency is key – and it’s another important factor to consider when cleaning up the brand. Every piece of advertising content should be consistent with the overall brand image and goal. Channels such as social content, digital media, or print vehicles should all be in step with your vision and overall objectives. Auditing these materials can be a good solution for keeping everything organized. It’s like a puzzle – all materials should fit together. If something isn’t jiving, then its time to make some modifications.

As we know, social media content is a significant factor for brand advertising. But its influence is growing – 71% of consumers who have had a good experience with a brand on social media are more likely to recommend that brand according to DreamGrow’s Liis Hainla in her article 21 Social Media Marketing Statistics You Need to Know in 2018. Knowing this and with a refreshing mentality in mind, spring is a great time to audit your social content.

Spring cleaning isn’t just for consumers. As we enter the season of renewal, it’s a great opportunity to step back and turn fresh eyes to your marketing efforts. Take the chance to make sure everything fits together and is hitting the mark with your consumers. Anything that doesn’t fit the brand image or fails to have an impact with your target should be put back into hibernation.

If you’re looking to create new and exciting ways to connect with your audience, call us we’d be glad to show you how, contact Donovan connective marketing at: 717.560.1333 or


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