Is Voice Search the Future?

Posted on Posted in Advertising, Consumer Experience, Culture, Shopper Marketing, Trends

Will voice assistants change people’s online searching habits?

Voice assistants have increased in popularity over the past couple of years, leaving many to speculate about the future of where “search” will move. With inventions like Siri, Alexa, and Google Home, people have grown accustomed to using speech as a search method. As of now, online text searching dominates compared to any other search method.

Some experts, think this will change due to the rise of voice assistants.

“In five years’ time, at least 50% of all searches are going to be either through images or speech,” said Andrew Ng, Chief Scientist at the Chinese-native tech company Baidu.

While he may be off with his 5-year prediction, Ng still believes that voice search is something worthy of attention. With speech recognition accuracy levels reaching to upwards of 99%, Ng said people would likely use the software more frequently. In turn, this will allow for searches to be more accurate and provide consumers with better results. How can brands take advantage of this?

For brands that always want to be ahead of the curve, there are a few approaches that will give them that edge. Focus on “Long-Tail Keywords” into your search engine optimization campaign. People typically use longer phrases when searching for something online. For example, a word search could be “food” while a voice search is “Where is the best food near me?”

Brands will need to shift their focus to how consumers converse with their voice assistants, rather than how they type in a phrase online. With the surge of accessible voice assistants, it will only be a matter of time before brands need to adapt to their consumer’s new needs.

If you’re looking to create new and exciting ways to connect with your audience, call us we’d be glad to show you how. Contact donovan connective marketing at: 717.560.1333or http://www.donovanadv.com.

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