Spook-tacular Spending

Posted on Posted in Advertising, Branding, Consumer Promotions, Culture, Food Service, Food Trends, Sales & Marketing, Trends

Big Halloween sales numbers kick-start the holiday season.

Fall brings cooler weather, changing leaves and football. And those warm and cozy thoughts turn ghostly as this season also brings the scariest time of year – Halloween! More and more adorable ghouls, goblins, superheroes and princesses fill neighborhood streets in search of candy and fun every year, which is turning Halloween into the unofficial kickoff of holiday spending.

This year, consumers are expected to spend roughly $9.1 billion on Halloween products. Of that $9.1 billion, about $6.1 billion will be spent on candy and costumes. On average, Americans buy $25 of candy per household to handout – the top 5 brands being Reese’s Peanut Butter Cups, Snickers, Twix, Kit Kat and M&M’s. Season-specific bulk packaging and bundles are driving this list and a good chunk of the $6.1 billion spent. But candy isn’t the only reason people are spending more.

Consumers have seen an uptick in disposable income as the economy has recovered from the recession. They see it as fun to indulge a bit on Halloween, so they’re willing to spend this income on intricate costumes. Men and women will spend roughly $96 and $77 respectively for their Halloween outfits. Pop culture, memes and recent movies and TV shows like Stranger Things are big influencers for costume choices. Four out of five costume ideas for children were from pop culture references and two out of five is true for adults last year.

These trends are anticipated to continue, meaning this Halloween will reach ghastly new heights for spending.

To find out more about Halloween trends and how to market your confection brand during this holiday, contact Donovan connective marketing at: 717.560.1333 or http://www.donovanadv.com.

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