Branding Archive

20 Jul 2017

Crowdsourced Creations

Companies are turning to their customers for fresh ideas.
22 Mar 2017

The Madness in March

March Madness has grown to become a powerhouse for advertisers because of viewership.
16 Mar 2017

What’s Cooking In Consumer Trends

Marketers will need to pay attention to these upcoming trends in order to connect with the younger generation.
21 Feb 2017

The Popularity Growth of Food Trucks

Food trucks begin to take over by providing foreign food many Americans want to try.
9 Feb 2017

An in-depth look at the Super Bowl Commercials

The “Big Game” brought out the year’s best marketing.
25 Jan 2017

Storytelling in Advertising

An engaging story will help consumers connect with your products and move them off the shelves.
16 Jun 2016

Take a Piece of my Heart

Chipotle took a distinct path to building and retaining a dedicated consumer base. Discover the elements that helped them succeed.
11 May 2016

Add me to your aesthetic

Some brands are able to capitalize on trends. Those that cater to the youth market are prime for becoming part of their market’s “personal aesthetic.” But is being on-trend enough to sustain your brand?
9 Dec 2015

Santa Sells

He covers the globe faster than most salesmen can get through their cold call list. No one moves product like Santa.
12 Aug 2015

Grab attention online

Today’s consumer has access to more information than ever before. It is up to marketers to ensure that the information they discover builds brand awareness, affinity and purchase intent.