Engaging customers effectively through brand conversations
In their own quiet way infographics are making – and winning – their case. More engaging than a chart or graph and less resource intensive than animation or video, the infographic can effectively make complex information easily understandable.
Out-of-home agencies are creating interactive billboards and environmental installations to engage consumers in their day-to-day lives. Learn why this works.
He covers the globe faster than most salesmen can get through their cold call list. No one moves product like Santa.
Donovan now has a fresh, new visual identity! This rebrand reflects our unique approach as a Connective Marketing agency. Read more about the rebrand and what prompted it.
How can you differentiate your brand from your competition and lift sales?
The majority of consumer purchases are decided in-store. It is essential to have a clear and concise message on your packaging at point-of-sale.
Find out the keys to success for any new packaging.
Green is the new gold standard for health conscious consumers. According to a recent Cornell University research study, consumers tended to think that a candy bar with a calorie label printed in green is healthier than one with red or white labels – even if the number of calories is identical. The green color on the label was particularly influential among consumers who are focused on eating well as part of a healthy lifestyle.
For food companies with better-for-you products, the color green can be used to attract, create predisposition and generate buying intent among the growing segment of health conscious consumers.
More consumers than ever are concerned about eating healthy and the nutrition in foods they are purchasing. However, the way these individuals view healthy eating and read nutrition labels is making a shift. New data shows consumers are now placing more emphasis on overall health as opposed to just simple weight loss.
In a recent study by Mintel, 90% of US consumers agreed with the statement “living a healthy life is all about moderation”, outranking all other statements regarding attitudes toward health and weight. Also, only 6% of consumers said they adhere to a strict diet plan, while 42% say they strive for balance in their diet.
These individuals are drawn to packaging with more positive messages such as “High Protein” or “High Fiber”, and straying from negative sounding messages such as “Low-Carbs”, “Low-Fat” and “Low-Sodium”, which consumers also associate with “Low-Taste”. Read Full Article