In their own quiet way infographics are making – and winning – their case. More engaging than a chart or graph and less resource intensive than animation or video, the infographic can effectively make complex information easily
How can you differentiate your brand from your competition and lift sales?
The majority of consumer purchases are decided in-store. It is essential to have a clear and concise message on your packaging at point-of-sale.
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Green is the new gold standard for health conscious consumers. According to a recent Cornell University research study, consumers tended to think that a candy bar with a calorie label printed in green is healthier than one
More consumers than ever are concerned about eating healthy and the nutrition in foods they are purchasing. However, the way these individuals view healthy eating and read nutrition labels is making a shift. New data shows consumers