Marketing Trends 2016

The new year is right around the corner – what does it hold for marketing? For success in 2016, consider these four trends when planning your marketing strategy.

Event marketing the ‘in’ way

Event marketing is an extremely powerful tool. But too many brands and marketers neglect to set objectives or use tired, overdone tactics. By taking inspiration from the principles of inbound marketing, you can recharge your event strategy and build your business.