The Madness in March

March Madness has grown to become a powerhouse for advertisers because of viewership.

Marketing Trends 2016

The new year is right around the corner – what does it hold for marketing? For success in 2016, consider these four trends when planning your marketing strategy.

Grab attention online

Today’s consumer has access to more information than ever before. It is up to marketers to ensure that the information they discover builds brand awareness, affinity and purchase intent.

Convenience Goes Mobile

Consumer trends come and go, but one thing that never changes is consumers’ need for convenience. However, new technologies are transforming how convenience is delivered. Read more.

Phoning it in

Today’s shoppers are rarely without their smartphones. This creates opportunities for marketers. Timely, convenient offers delivered to shoppers’ mobile devices in store can move more products from the shelf to the cart.