Nielsen audience segmentation and data help marketers fine tune their Snapchat campaigns.
Transformist: A new age-agnostic, digitally savvy and heavily influential group.
Engaging customers effectively through brand conversations
Plant based foods continue to gain traction in various sections of the grocery store.
March Madness has grown to become a powerhouse for advertisers because of viewership.
The new year is right around the corner – what does it hold for marketing? For success in 2016, consider these four trends when planning your marketing strategy.
Today’s consumer has access to more information than ever before. It is up to marketers to ensure that the information they discover builds brand awareness, affinity and purchase intent.
Consumer trends come and go, but one thing that never changes is consumers’ need for convenience. However, new technologies are transforming how convenience is delivered. Read more.
Today’s shoppers are rarely without their smartphones. This creates opportunities for marketers. Timely, convenient offers delivered to shoppers’ mobile devices in store can move more products from the shelf to the cart.