Branding In Bloom

At the quarter-year mark, spring offers a great opportunity to fine-tune your marketing – making sure it’s on–trend and hitting home.

The new tradition of trade publications

Trade advertising used to be pretty simple. It was all about the trade magazines. Today to be successful, B2B advertisers need to embrace a mindset that goes beyond the printed page. Read how.

Ink on Paper

What is the future of print? Is print dead? No. It’s just taken on a new personality. Once upon a time print was the go-to medium. Brochures and sell sheets were the foot soldiers of any successful sales campaign. Magazine advertising was abundant. Newspapers could be found on almost every doorstep and consumers accepted ink-stained fingers as the price of being informed. Now coupons are downloaded digitally. Salesmen and saleswomen use print on demand to customize their presentations or do […]