The new tradition of trade publications

Trade advertising used to be pretty simple. It was all about the trade magazines. Today to be successful, B2B advertisers need to embrace a mindset that goes beyond the printed page. Read how.

Ink on Paper

What is the future of print? Is print dead? No. It’s just taken on a new personality. Once upon a time print was the go-to medium. Brochures and sell sheets were the foot soldiers of any successful sales campaign. Magazine advertising was abundant. Newspapers could be found on almost every doorstep and consumers accepted ink-stained fingers as the price of being informed. Now coupons are downloaded digitally. Salesmen and saleswomen use print on demand to customize their presentations or do […]