While online shopping isn’t new, “Click-And-Collect” gives a new way for consumers to shop while still driving sales for retailers. Find out more about this blended style of shopping.
It’s no secret the Millennial generation has made its mark on the consumer landscape and been a driving force of change across industries. Read more about the key areas in which Millennials are causing c-stores to adjust the products and services they offer.
With a new update to it’s Offers product, Facebook is making it easier for brands to target customers and consumers to use coupons. Find out more about this update and what it could mean for your brand.
Sometimes even big brands make mistakes. Here are five examples of products that got tripped-up by faulty logic and ill-conceived marketing. Read on and discover what these brands did wrong.
What could be better? The efficiency of online ordering and overnight delivery combined with the gratifying ability to hold a product in your hand gives shoppers the best of both worlds.
For many shoppers, extreme-value supermarkets have transformed grocery shopping into a treasure hunt. This niche in the retail landscape is one to keep your eye on.
Today’s consumer has access to more information than ever before. It is up to marketers to ensure that the information they discover builds brand awareness, affinity and purchase intent.
Whole Foods Market announced its intent to launch a chain of small, lower-priced stores. This bold initiative may attract millennial shoppers, but comes with a fair amount of risk. Read more.
Consumer trends come and go, but one thing that never changes is consumers’ need for convenience. However, new technologies are transforming how convenience is delivered. Read more.
Big retailers and niche food producers alike are turning to home grocery delivery and subscription boxes to put their products right into the hands of consumers.