The benefit of being touchy

What could be better? The efficiency of online ordering and overnight delivery combined with the gratifying ability to hold a product in your hand gives shoppers the best of both worlds.

Will hunt for food

For many shoppers, extreme-value supermarkets have transformed grocery shopping into a treasure hunt. This niche in the retail landscape is one to keep your eye on.

Grab attention online

Today’s consumer has access to more information than ever before. It is up to marketers to ensure that the information they discover builds brand awareness, affinity and purchase intent.

The same but different

Whole Foods Market announced its intent to launch a chain of small, lower-priced stores. This bold initiative may attract millennial shoppers, but comes with a fair amount of risk. Read more.

Convenience Goes Mobile

Consumer trends come and go, but one thing that never changes is consumers’ need for convenience. However, new technologies are transforming how convenience is delivered. Read more.

Store at Your Door

Big retailers and niche food producers alike are turning to home grocery delivery and subscription boxes to put their products right into the hands of consumers.

Just be convenient

Convenience is a big driver for today’s shoppers. So marketing convenience stores should be easy, right? Unfortunately, the challenge for c-stores is that there are many ways to define convenience.