Shopper Marketing Archive

29 Jun 2017

It’s Not All About Fireworks On The 4th

The biggest cook out day of the year expands its lead as the #1 day for meat consumption.
31 May 2017

Millennials Get Their Snack On

Millennials are choosing frequent snacking over the traditional meal routine, once again changing the industry.
17 May 2017

Going Green by Growing Green

Plant based foods continue to gain traction in various sections of the grocery store.
26 Apr 2017

Making connections with big data

Big Data means Big Connections for Supermarkets
12 Jan 2017

New Year, New Healthy Snacking Trends.

As the New Year begins, consumers want to start snacking healthier as a part of a healthier lifestyle.
14 Dec 2016

Breakfast: The New Lunch and Dinner.

While eating breakfast is nothing new, more people in the United States continue to eat breakfast more mornings throughout the year than they did five years ago. This created a new wave of breakfast options for people
4 Nov 2016

The Rise of “Click-And-Collect” Shopping

While online shopping isn’t new, “Click-And-Collect” gives a new way for consumers to shop while still driving sales for retailers. Find out more about this blended style of shopping.
9 Mar 2016

Millennials know best!

Many millennials are starting families of their own, but how has this life change impacted their shopping behavior? Here are five factors that will help influence what brands millennials purchase for their families.
21 Jan 2015

Phoning it in

Today’s shoppers are rarely without their smartphones. This creates opportunities for marketers. Timely, convenient offers delivered to shoppers’ mobile devices in store can move more products from the shelf to the cart.
7 Jan 2015

Delicious Predictions for 2015

Just as time marches forward into a new year once again, consumer needs continue to shift. In 2015, we expect five core lifestyle demands to impact consumers approach food.