Social Media Archive

22 Mar 2017

The Madness in March

March Madness has grown to become a powerhouse for advertisers because of viewership.
25 Jan 2017

Storytelling in Advertising

An engaging story will help consumers connect with your products and move them off the shelves.
17 Nov 2016

How They Nailed It With Viral Marketing Success.

When viral branded content succeeds and is celebrated in popular culture, a marketing effort evolves from trying hard to trending.
22 Jun 2016

The guac might be extra but the E. coli is free

Chipotle seemed to be America’s first choice for Mexican food. Now the popular chain is facing an existential threat. What is Chipotle doing to get past its E. coli crisis?
16 Jun 2016

Take a Piece of my Heart

Chipotle took a distinct path to building and retaining a dedicated consumer base. Discover the elements that helped them succeed.
14 Apr 2016

Turning a Negative into a Positive

In the social media age, a negative review has the potential to go viral within minutes. Find out how to quickly and efficiently handle a customer complaint on social media and turn a negative experience into a
14 Jan 2016

Foodier than thou

Plate shots, celebrity diets and recipe videos flooding today’s media have an undeniable commercial impact. The trick for marketers is how to channel this kind of content to drive sales.
19 Aug 2015

Event marketing the ‘in’ way

Event marketing is an extremely powerful tool. But too many brands and marketers neglect to set objectives or use tired, overdone tactics. By taking inspiration from the principles of inbound marketing, you can recharge your event strategy
17 Mar 2015

Let me introduce myself

Social media provides a great way to introduce your brand and build relationships. Discover the secrets to establishing brand loyalty and affinity with your consumers. Read more.
12 Nov 2014

The need for speed

Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or