Santa Sells

He covers the globe faster than most salesmen can get through their cold call list. No one moves product like Santa.

The new tradition of trade publications

Trade advertising used to be pretty simple. It was all about the trade magazines. Today to be successful, B2B advertisers need to embrace a mindset that goes beyond the printed page. Read how.

Selling product by not selling

Content Marketing helps consumers connect to your brand by showing them how your brands’ products benefit their lives. Find out how you can use new technology and the time-honored tradition of storytelling to build your business.

Six key label colors and their meaning

Green is the new gold standard for health conscious consumers. According to a recent Cornell University research study, consumers tended to think that a candy bar with a calorie label printed in green is healthier than one with red or white labels – even if the number of calories is identical. The green color on the label was particularly influential among consumers who are focused on eating well as part of a healthy lifestyle.

For food companies with better-for-you products, the color green can be used to attract, create predisposition and generate buying intent among the growing segment of health conscious consumers.

Packaging for the Health Conscious Shopper

More consumers than ever are concerned about eating healthy and the nutrition in foods they are purchasing. However, the way these individuals view healthy eating and read nutrition labels is making a shift. New data shows consumers are now placing more emphasis on overall health as opposed to just simple weight loss.

In a recent study by Mintel, 90% of US consumers agreed with the statement “living a healthy life is all about moderation”, outranking all other statements regarding attitudes toward health and weight. Also, only 6% of consumers said they adhere to a strict diet plan, while 42% say they strive for balance in their diet.

These individuals are drawn to packaging with more positive messages such as “High Protein” or “High Fiber”, and straying from negative sounding messages such as “Low-Carbs”, “Low-Fat” and “Low-Sodium”, which consumers also associate with “Low-Taste”. Read Full Article