Words to eat by

Words to eat by

Don’t let stale, played-out phrases keep you from creating a fresh new marketing approach. Discover how to talk about your product.

No play button required

In their own quiet way infographics are making – and winning – their case. More engaging than a chart or graph and less resource intensive than animation or video, the infographic can effectively make complex information easily understandable.

Get them while they’re young

A lot of research goes into predicting which foods will garner sales. A new book explores flavor preferences. Could consumer preferences be established before birth?

Add me to your aesthetic

Some brands are able to capitalize on trends. Those that cater to the youth market are prime for becoming part of their market’s “personal aesthetic.” But is being on-trend enough to sustain your brand?

All you need is love

How do you make your product stand out in a crowd? By making sure the consumer only has eyes for you. Find out how love influences purchasing decisions.

The benefit of being touchy

What could be better? The efficiency of online ordering and overnight delivery combined with the gratifying ability to hold a product in your hand gives shoppers the best of both worlds.

Will hunt for food

For many shoppers, extreme-value supermarkets have transformed grocery shopping into a treasure hunt. This niche in the retail landscape is one to keep your eye on.

The new tradition of trade publications

Trade advertising used to be pretty simple. It was all about the trade magazines. Today to be successful, B2B advertisers need to embrace a mindset that goes beyond the printed page. Read how.

Ink on Paper

What is the future of print? Is print dead? No. It’s just taken on a new personality. Once upon a time print was the go-to medium. Brochures and sell sheets were the foot soldiers of any successful sales campaign. Magazine advertising was abundant. Newspapers could be found on almost every doorstep and consumers accepted ink-stained fingers as the price of being informed. Now coupons are downloaded digitally. Salesmen and saleswomen use print on demand to customize their presentations or do […]