The Rise of “Click-And-Collect” Shopping

While online shopping isn’t new, “Click-And-Collect” gives a new way for consumers to shop while still driving sales for retailers. Find out more about this blended style of shopping.

The benefit of being touchy

What could be better? The efficiency of online ordering and overnight delivery combined with the gratifying ability to hold a product in your hand gives shoppers the best of both worlds.

Grab attention online

Today’s consumer has access to more information than ever before. It is up to marketers to ensure that the information they discover builds brand awareness, affinity and purchase intent.

The need for speed

Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or be left in the dust. Read more.

Upload a better brand experience

A brand can be defined and developed in many ways, but it will always have a foundation in consumer experience. Does your website create an experience that reinforces the brand you have worked so hard to create?

Selling product by not selling

Content Marketing helps consumers connect to your brand by showing them how your brands’ products benefit their lives. Find out how you can use new technology and the time-honored tradition of storytelling to build your business.

Six key label colors and their meaning

Green is the new gold standard for health conscious consumers. According to a recent Cornell University research study, consumers tended to think that a candy bar with a calorie label printed in green is healthier than one with red or white labels – even if the number of calories is identical. The green color on the label was particularly influential among consumers who are focused on eating well as part of a healthy lifestyle.

For food companies with better-for-you products, the color green can be used to attract, create predisposition and generate buying intent among the growing segment of health conscious consumers.