Cleaning Up Clean Eating

Posted on Posted in Consumer Experience, Consumer Promotions, Culture, Food Service, Food Trends, Marketing, Research, Trends

Clearing Up The Confusion Around This Dietary Trend

Gaining popularity a few years ago, the term “Clean Eating” has remained a hot topic among consumers, brands and culinary experts alike. But it seems like just about every one of those people has a different definition of what “Clean Eating” really means.

For some people, it’s removing foods from their diet, like dairy or animal-based products. Others are avoiding ingredients like refined sugars and gluten. But there’s no consensus or guideline on exactly what foods or ingredients should be excluded or eliminated, leaving some confused with where to start.

To put it simply, Wendy Bazilian, DrPH, MA, RD, author of Eat Clean Stay Lean defines the term as such: “Clean eating is about taking steps toward real, wholesome, simpler, minimally-processed foods more often (not absolute or always) and away from highly processed foods.”

The key word in Dr. Bazilian’s definition is steps. This is subjective because everyone has a diet unique to them. It doesn’t necessarily mean removing all processed foods – it means moving towards a more balanced diet that includes more whole foods. The thinking is that foods closer to their natural state contain more of their natural nutrition, and including more of them in your diet gives your body more nourishment.

An example would be choosing a whole apple vs. applesauce, where the apple has been peeled, cooked and potentially had ingredients added to it. Diets such as vegan, Paleo, and dairy free are extensions of this, where the food regimes are structured around specific ingredients instead of general guidelines.

A balanced diet is also crucial to clean eating. Moving away from certain foods could leave gaps in nutrition that need to be made up in order to stay healthy. For instance, people who completely remove dairy or milk items from their diet will need to find a sufficient source of calcium to give their bodies the 1,000 milligrams per day they need.

Clean Eating looks like it’s here to stay, and this mentality is subject to the individual’s current diet, health goals and the steps they’re willing to take. Whether it’s dairy-free, vegan, Paleo or their own custom principles that are practiced, the basic tenet is moving away from highly processed foods towards simple, real and wholesome foods that deliver more natural nutrition.

To find out more about clean eating trends and how to connect with the healthy foods audience effectively, contact Donovan connective marketing at: 717.560.1333 or

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