Organic Continues to Grow

Sales jumped to record highs in the US with no slow down in sight

Organic foods have gone from a trendy fad to an industry norm almost overnight. While it has a long way to go match the sales of traditional foods in the U.S., organic food just reached record levels of sales according to Food Business News. Hitting $43 Billion in 2016, it’s the most the segment has generated in its history.

So where does most of the growth come from? It’s largely in the produce section, where nearly half of Americans add organic produce to their baskets. General organic products are even larger, with 80% of households buying at least one organic product last year. Both numbers jumped from the previous year, showing that organic is growing into the norm as consumers lean more towards eating healthier and a simpler lifestyle.

Healthy eating habits increased over the years, but eating organically healthy seems to be growing at a faster pace. According to Nielsen Fresh Data, from 2011 to 2015 the organic fruits and vegetables industry sales doubled. This new way of eating doesn’t seem to be changing any time soon. Organic foods will continue to grow in the U.S. as the younger generations want to know exactly what is in their food and companies are becoming more transparent with their ingredients.

Healthy eating has moved to the forefront in recent years, and now eating organically is right on it’s heels, quickly gaining even more prominence. According to Nielsen Fresh Data, sales of organic fruits and vegetables doubled from 2011 to 2015. And there’s no slow down to this in sight. Younger generations, especially Millennials, will continue to fuel this growth through their need to know what’s in their food – a need that organic food fulfill through certifications and a healthy connotation.

To find out more about how the organic industry will be changing and growing, contact Donovan connective marketing at: 717.560.1333 or http://www.donovanadv.com.

 

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