Post Holi-daze: Fitting in Fitness

Posted on Posted in Culture, Research, Retail, Sales & Marketing, Trends

Gyms and Fitness Centers prepare for the after holiday rush

The Holidays are a hungry time of year. Great times with family create great appetites, which, in turn, cause great stress on waistbands across the nation. This is why the most common New Year’s resolution is to lose weight, get fit and stay healthy.

If you’re a year-round gym rat, you know the time is coming – the annual influx of aspiring gym newbies who will undoubtedly crowd your favorite cardio machines for the month of January. Your loss is another man’s gain as gyms and fitness centers whet their appetites in anticipation of their main course: the New Year’s “resolutionist.”

Researchers have found that an average of 80% of New Year’s resolutions fail by the second week of February. The umbrella odds are against us, but how does the fitness industry stack up?

It may come as a surprise that, on average, only 12% of new gym members join in January. This statistic changes from gym to gym, but January is only slightly above other months in terms of new sign ups. So chin up –that freshly minted gym membership is symbol of your statistically uncommon and totally original New Year’s resolution!

The primary characteristic of a successful workout regimen is discipline. This time of year it can be hard to stay active; the cold weather, the looming darkness, the holiday events, happy hours, workplace meals and the constant temptations to consume all the leftovers you weren’t able to stuff in for dinner. Even if you’re eating like a blue whale, a little gym discipline goes a long way.

Here are 5 key elements to a successful work out routine to cope with the holiday coma and stay on track until bikini/board short season:

  1. Make a schedule (and stick to it!). Aim for at least 3 sessions a week that last 45 minutes or more. Depending on your goals, (weight loss, muscle gain, toning up, etc…) this is a general time commitment that you could actually see results. Use that new phone to stay on track!
  2. Have a plan BEFORE you go into the gym. Know exactly what exercises you will be doing, the muscle groups you will be training, and the general timeframe. Going into the gym without a plan almost always leads to sub-par workouts. A plan helps you stay focused and goal oriented instead of floundering around from machine to machine. Boredom is the #1 reason these goals fall by the wayside, so strategy goes a long way.
  3. Find a workout buddy! This is a tough one, but having a friend to workout with can be a complete game changer. Light socializing can really break up the monotony of a gym routine, as long as the focus remains on the workout. A little friendly competition and accountability can help you stay on track.
  4. Indulge responsibly. When it comes to the holiday diet, we all have to make a little room for food we wouldn’t otherwise eat. You don’t want to hurt Grandma’s feelings when you pass up on her signature gravy and mashed potatoes. Best way to mediate the calorie overload is to watch your portion sizes – less is more when you have fitness goals!
  5. Have fun with it! The best way to maintain a workout routine is to enjoy Find a way to make it fun. If lifting weights or running on an elliptical sounds like a prison sentence, try something different. Take a walk with your dog or break out the bike that’s collecting dust. Group classes such as Zumba, spinning, or legitimate CrossFit programs are social ways to stay fit as well as competitive environment.

After awhile, the fruits of your labor will begin to show, and that’s when the fun really begins. You start to see your body differently: as something that’s malleable and transformative, a tool that can be sharpened and improved. You’ll feel better, look better, and have more energy, all while gaining a fresh outlook on your own health.

To learn more about maintaining an active lifestyle and how to market your consortium of fitness initiatives, contact Donovan Connective Marketing at: 717.560.1333 or

Leave a Reply

Your email address will not be published. Required fields are marked *