Advertising

Snapchat & Nielsen Team Up

Nielsen audience segmentation and data help marketers fine tune their Snapchat campaigns.

As the audience grows, clean label is shifting from a trend to a norm.

This year’s Cup is expected to break viewership records – offering a unique chance for brands to connect with passionate fans

At the quarter-year mark, spring offers a great opportunity to fine-tune your marketing – making sure it’s on–trend and hitting home.

Esports are on the rise, but it takes careful planning and a deep understanding to use them as a marketing tool.

Marketers might want to take another look at this time-tested medium.

30 Second Spots and Non-Traditional Viewership Reach New Highs.

Clean Eating is subjective to everyone, but there are some basic principles.

An emerging brand target is blending Millennial values and a parenting mindset.

Retailers are embracing digital to compete online and in-store.