Nielsen audience segmentation and data help marketers fine tune their Snapchat campaigns.
Clearly showing what’s in a food product as well as how it’s made is becoming one of the biggest influences on their decision making
What are brands allowed to say during the Olympics?
More and more stores and venues are using booze to attract and retain customers
When viral branded content succeeds and is celebrated in popular culture, a marketing effort evolves from trying hard to trending.
Out-of-home agencies are creating interactive billboards and environmental installations to engage consumers in their day-to-day lives. Learn why this works.
Creating a positive perception of your c-store requires being attentive to the entire consumer experience. These three components will help you deliver positive shopper experiences, increase repeat business and boost sales. Read more.
Just as time marches forward into a new year once again, consumer needs continue to shift. In 2015, we expect five core lifestyle demands to impact consumers approach food.
Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or be left in the dust. Read more.
Donovan now has a fresh, new visual identity! This rebrand reflects our unique approach as a Connective Marketing agency. Read more about the rebrand and what prompted it.