At the quarter-year mark, spring offers a great opportunity to fine-tune your marketing – making sure it’s on–trend and hitting home.
The “Big Game” brought out the year’s best marketing.
When viral branded content succeeds and is celebrated in popular culture, a marketing effort evolves from trying hard to trending.
In their own quiet way infographics are making – and winning – their case. More engaging than a chart or graph and less resource intensive than animation or video, the infographic can effectively make complex information easily understandable.
Out-of-home agencies are creating interactive billboards and environmental installations to engage consumers in their day-to-day lives. Learn why this works.
He covers the globe faster than most salesmen can get through their cold call list. No one moves product like Santa.
Marketers are always asking consumers to take action. Purchase. Join. Sign up. However, if brands want consumers to respond, they must be ready to reciprocate and respond to the requests of consumers.
Today’s consumer has access to more information than ever before. It is up to marketers to ensure that the information they discover builds brand awareness, affinity and purchase intent.
Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or be left in the dust. Read more.
It is difficult to assign a concise definition to the term native advertising. To understand what makes a digital ad a native ad, start by understanding the common elements and core types of native advertising. Read more.