Just be convenient

Convenience is a big driver for today’s shoppers. So marketing convenience stores should be easy, right? Unfortunately, the challenge for c-stores is that there are many ways to define convenience.

Phoning it in

Today’s shoppers are rarely without their smartphones. This creates opportunities for marketers. Timely, convenient offers delivered to shoppers’ mobile devices in store can move more products from the shelf to the cart.

Delicious Predictions for 2015

Just as time marches forward into a new year once again, consumer needs continue to shift. In 2015, we expect five core lifestyle demands to impact consumers approach food.

Eat this. Burn fat!

As consumers become increasingly health conscious, food scientists are on a mission to make “exercise in a bottle” a reality. Fitness buffs, couch potatoes, and food marketers take note! Read more.

Pillsbury Doughboy vs Chester Cheetah

Brands often personify themselves through mascots. These mascots personalities may vary, but they share the same job: to reflect the brand attributes. More importantly, they must appeal to the sensibilities of the brand’s target audience. Read more.

The need for speed

Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or be left in the dust. Read more.

Beating the egg

Food startup Hampton Creek is reimagining food by studying the properties of plant-based proteins. Their healthy and affordable egg substitute has already made an impact on the food industry, and has huge implications for the future of the food supply system.

Going Native: Part 2

It is difficult to assign a concise definition to the term native advertising. To understand what makes a digital ad a native ad, start by understanding the common elements and core types of native advertising. Read more.