Loyalty programs are always adapting to create bonds with customers.
Understanding the consumer better may be helpful for brands when trying to win over voice searches.
Nielsen audience segmentation and data help marketers fine tune their Snapchat campaigns.
Transformist: A new age-agnostic, digitally savvy and heavily influential group.
Marketers might want to take another look at this time-tested medium.
Not all food photography makes mouths water. Is yours as delicious as you would like it to be? Read more to find out how to create compelling images that make your product look its best.
By focusing entirely on the features and benefits of their product, many marketers miss an opportunity to connect with their consumers. Discover the power of wrapping your product in a good story. Learn how the charm and romance of a product’s backstory can capture the imagination of the buying public, create buzz and ultimately build sales.
For grocers looking to engage Millennials and drive them to their stores Target’s new responsive website may hold the key. Find out what Millennials really want from their shopping experience.