Keep It Clean

Clearly showing what’s in a food product as well as how it’s made is becoming one of the biggest influences on their decision making

She is mighty

As food marketers, we often think about our female consumers in the aggregate. But we can deepen our knowledge of this audience by looking at the tremendous impact individual women are making on the food world.

Healthy skepticism

As consumers’ concern for healthier food options has grown, so has their mistrust of food labels — specifically organic. As a result, marketing to these skeptical consumers becomes even more nuanced. Read more.

The same but different

Whole Foods Market announced its intent to launch a chain of small, lower-priced stores. This bold initiative may attract millennial shoppers, but comes with a fair amount of risk. Read more.