Retailers are embracing digital to compete online and in-store.
Big Data means Big Connections for Supermarkets
March Madness has grown to become a powerhouse for advertisers because of viewership.
Marketers will need to pay attention to these upcoming trends in order to connect with the younger generation.
The “Big Game” brought out the year’s best marketing.
An engaging story will help consumers connect with your products and move them off the shelves.
When viral branded content succeeds and is celebrated in popular culture, a marketing effort evolves from trying hard to trending.
As food marketers, we often think about our female consumers in the aggregate. But we can deepen our knowledge of this audience by looking at the tremendous impact individual women are making on the food world.
As consumers’ concern for healthier food options has grown, so has their mistrust of food labels — specifically organic. As a result, marketing to these skeptical consumers becomes even more nuanced. Read more.
Convenience is a big driver for today’s shoppers. So marketing convenience stores should be easy, right? Unfortunately, the challenge for c-stores is that there are many ways to define convenience.