The Madness in March

March Madness has grown to become a powerhouse for advertisers because of viewership.

She is mighty

As food marketers, we often think about our female consumers in the aggregate. But we can deepen our knowledge of this audience by looking at the tremendous impact individual women are making on the food world.

Healthy skepticism

As consumers’ concern for healthier food options has grown, so has their mistrust of food labels — specifically organic. As a result, marketing to these skeptical consumers becomes even more nuanced. Read more.

Just be convenient

Convenience is a big driver for today’s shoppers. So marketing convenience stores should be easy, right? Unfortunately, the challenge for c-stores is that there are many ways to define convenience.