Loyalty programs are always adapting to create bonds with customers.
Overwhelming majority of consumers make purchases to participate in Halloween.
Nielsen audience segmentation and data help marketers fine tune their Snapchat campaigns.
Transformist: A new age-agnostic, digitally savvy and heavily influential group.
At the quarter-year mark, spring offers a great opportunity to fine-tune your marketing – making sure it’s on–trend and hitting home.
30 Second Spots and Non-Traditional Viewership Reach New Highs.
Five ways to stay in shape around the New Year.
Engaging customers effectively through brand conversations
Retailers are embracing digital to compete online and in-store.
Big Data means Big Connections for Supermarkets