Millennials know best!

Many millennials are starting families of their own, but how has this life change impacted their shopping behavior? Here are five factors that will help influence what brands millennials purchase for their families.

Healthy skepticism

As consumers’ concern for healthier food options has grown, so has their mistrust of food labels — specifically organic. As a result, marketing to these skeptical consumers becomes even more nuanced. Read more.

The same but different

Whole Foods Market announced its intent to launch a chain of small, lower-priced stores. This bold initiative may attract millennial shoppers, but comes with a fair amount of risk. Read more.