Take a Piece of my Heart

Chipotle took a distinct path to building and retaining a dedicated consumer base. Discover the elements that helped them succeed.

Turning a Negative into a Positive

In the social media age, a negative review has the potential to go viral within minutes. Find out how to quickly and efficiently handle a customer complaint on social media and turn a negative experience into a positive one.

Foodier than thou

Plate shots, celebrity diets and recipe videos flooding today’s media have an undeniable commercial impact. The trick for marketers is how to channel this kind of content to drive sales.

Event marketing the ‘in’ way

Event marketing is an extremely powerful tool. But too many brands and marketers neglect to set objectives or use tired, overdone tactics. By taking inspiration from the principles of inbound marketing, you can recharge your event strategy and build your business.

Let me introduce myself

Social media provides a great way to introduce your brand and build relationships. Discover the secrets to establishing brand loyalty and affinity with your consumers. Read more.