More and more stores and venues are using booze to attract and retain customers
Organic foods are moving from a trend to a norm, as more people want to eat healthy.
Plant based foods continue to gain traction in various sections of the grocery store.
Big Data means Big Connections for Supermarkets
As the New Year begins, consumers want to start snacking healthier as a part of a healthier lifestyle.
As consumers’ concern for healthier food options has grown, so has their mistrust of food labels — specifically organic. As a result, marketing to these skeptical consumers becomes even more nuanced. Read more.
Whole Foods Market announced its intent to launch a chain of small, lower-priced stores. This bold initiative may attract millennial shoppers, but comes with a fair amount of risk. Read more.
Consumer trends come and go, but one thing that never changes is consumers’ need for convenience. However, new technologies are transforming how convenience is delivered. Read more.
Big retailers and niche food producers alike are turning to home grocery delivery and subscription boxes to put their products right into the hands of consumers.
Convenience is a big driver for today’s shoppers. So marketing convenience stores should be easy, right? Unfortunately, the challenge for c-stores is that there are many ways to define convenience.