Healthy skepticism

As consumers’ concern for healthier food options has grown, so has their mistrust of food labels — specifically organic. As a result, marketing to these skeptical consumers becomes even more nuanced. Read more.

The same but different

Whole Foods Market announced its intent to launch a chain of small, lower-priced stores. This bold initiative may attract millennial shoppers, but comes with a fair amount of risk. Read more.

Convenience Goes Mobile

Consumer trends come and go, but one thing that never changes is consumers’ need for convenience. However, new technologies are transforming how convenience is delivered. Read more.

Store at Your Door

Big retailers and niche food producers alike are turning to home grocery delivery and subscription boxes to put their products right into the hands of consumers.