Esports are on the rise, but it takes careful planning and a deep understanding to use them as a marketing tool.
New Tech Is Shaping New Purchasing Habits.
Engaging customers effectively through brand conversations
Big Data means Big Connections for Supermarkets
March Madness has grown to become a powerhouse for advertisers because of viewership.
The “Big Game” brought out the year’s best marketing.
Many millennials are starting families of their own, but how has this life change impacted their shopping behavior? Here are five factors that will help influence what brands millennials purchase for their families.
Consumer trends come and go, but one thing that never changes is consumers’ need for convenience. However, new technologies are transforming how convenience is delivered. Read more.
Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or be left in the dust. Read more.
Not since the premier of glossy fashion magazines have companies found a way to make consumers – specifically women, pay to be marketed to. That is, until the recent boom in subscription (or non-subscription) boxes