As the audience grows, clean label is shifting from a trend to a norm.
Clearly showing what’s in a food product as well as how it’s made is becoming one of the biggest influences on their decision making
Starting to realize their clout as consumers, Millennials favor brands that share their values. Here are two insights into what this generation wants.
Chipotle seemed to be America’s first choice for Mexican food. Now the popular chain is facing an existential threat. What is Chipotle doing to get past its E. coli crisis?
Consumers want to feel good about what they eat. To create brand loyalty food companies must be open and authentic about their process and exhibit pride in what they do. The right marketing can help.
As consumers’ concern for healthier food options has grown, so has their mistrust of food labels — specifically organic. As a result, marketing to these skeptical consumers becomes even more nuanced. Read more.
Social media provides a great way to introduce your brand and build relationships. Discover the secrets to establishing brand loyalty and affinity with your consumers. Read more.
Consumers are demanding the right to know whether their food contains GMOs. Find out how some retailers are using non-GMO labeling to help win consumers loyalty.