Healthy skepticism

As consumers’ concern for healthier food options has grown, so has their mistrust of food labels — specifically organic. As a result, marketing to these skeptical consumers becomes even more nuanced. Read more.

The same but different

Whole Foods Market announced its intent to launch a chain of small, lower-priced stores. This bold initiative may attract millennial shoppers, but comes with a fair amount of risk. Read more.

Saying no to GMO

Consumers are demanding the right to know whether their food contains GMOs. Find out how some retailers are using non-GMO labeling to help win consumers loyalty.

How Close is Local?

The word ‘local’ is being used to market certain foods. But what does it really mean? In the quest to reach the better-for-you consumer, is there a truly marketable advantage to labeling your product as ‘local?’