As access to information continues to expand and migrate it becomes
increasingly necessary to avoid overdependence on any singular approach. As
an integrated communications agency, Donovan uses multiple competencies and
a range of media to wrap your product or brand in a favorable atmosphere of
predisposition – creating a cloud of endorsement and acceptance. Actually,
when it comes to generating client success, you could call us rainmakers.
OUR KEY COMPETENCIES INCLUDE:
BRAND DEVELOPMENT
Your brand is a reflection of who you are and what you represent. We understand the investment you make in developing it has to hit the mark. Donovan takes great care and pride in creating a brand that symbolizes your company’s personality and the supporting messages you want to convey to your target customers.
Market Research / Positioning / Logo Development / Brand Standards / Supporting Collateral
TRADE COMMUNICATION
Need to increase sales? Donovan has been helping brands move more products and gain greater in-store visibility for more than 25 years. We know what motivates retailers and we make it easy for them by delivering materials that excel in both form and function. Companies large and small trust Donovan with their trade marketing needs.
Advertising / Promotions / In-Store/POP / Shopper Marketing / Trade Shows / B2B Websites
CONSUMER ADVERTISING
Catching the eye of a consumer is becoming increasingly difficult. Companies must be very strategic in the way they market to their target customer. Donovan will get to the heart of what inspires people to reach for your brand and develop tactical deliverables to capitalize on those emotions and desires.
Research & Planning / Promotions / Shopper Marketing / Event Marketing / E-Mail Marketing / B2C Websites
PUBLIC RELATIONS
Donovan knows marketing has changed dramatically in the last 10 years and public relations is no exception. People are getting their information differently, so we need to change the way we approach and define public relations. Donovan marries traditional public relations tactics with social media tools to get results for our clients.
Online reputation management / Facebook and Twitter campaigns / Blogger Outreach / Corporate Blogging / Public Relations SEO / Traditional PR tactics including media relations, press events, crisis communications and new product launches
MEDIA PLANNING AND BUYING
Donovan offers full service media planning and buying services. We understand the changing landscape of media and we help our clients navigate traditional and online media to reach their goals. Our strategies deliver market share and offer the biggest return on your investment.
Strategy and Research / Media Planning / Media Buying / Stewardship / Value added / Results
ONLINE / DIGITAL
We all know the world has gone digital, but what is your company doing about it? How do you reach and respond to your customers who are hungry to engage with you online, but can’t find you when they want you most? Donovan delivers turnkey solutions to all your digital needs and offers a supporting mix of marketing strategies to ensure your online voice is heard.
Internet Marketing Strategy / B2B / B2C Websites / Social Media / Online Reputation Management / SEO, Pay Per Click, Link Building, Email Marketing