Hershey's ACE Kisses Campaign
Hershey's goal for the All Candy Expo in Chicago was to create an
overwhelming presence throughout the exposition. The Donovan strategy
focused on two key aspects - traffic patterns and word of mouth. Donovan
designed banners featuring the iconic Hershey's Kiss replicated in a
brightly colored, Warholesque style. These graphically themed elements -
which included 20-foot banners, hotel key cards, a mock cover for
Professional Candy Buyer magazine and this limited edition poster - created
a significant amount of buzz for The Hershey Company
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