Current News

• Donovan announces new hires
• Donovan adds HIA to client base
• Lancaster Chamber chooses Donovan
• Here Comes the Judge
  
  

Past News

Lancaster County, Pa. - Adding account service and creative experience to its organization, Donovan Advertising and Marketing Services is announcing the hiring of Becky Dodson as Account Manager and Chris Renna as Art Director.

Becky Dodson brings 5 years of advertising and marketing experience to Donovan as an Account Manager. Most recently, she was an Account Executive at The Anderson Group in Sinking Spring, Pennsylvania. Dodson will work on the Harrisburg International Airport and Rutter's Farm Stores accounts. A graduate of East Stroudsburg University, she lives in Reading, Pennsylvania.

As Art Director, Renna will create print campaigns and materials for several of Donovan's clients, including McCormick & Company, Inc., Hershey's and Woodstream Corporation. Previously with Clipper Magazine, Renna has eight years of design experience. A graduate of Pennsylvania College of Art & Design, he lives in East Petersburg, Pennsylvania.

Donovan Advertising and Marketing Services is a full service agency located in Lancaster, Pennsylvania. For over 20 years, Donovan's team of professionals has developed a portfolio of expertise in the areas of consumer and business-to-business advertising. Its distinguished record of success includes market analysis and research, strategic planning, creative development, media planning and public relations.

Lancaster County, Pa.- With clients like Hershey's, Rutter's Farm Stores and Woodstream Corporation, one area ad agency is becoming the go-to firm for Central Pennsylvania based businesses.

That was one of the deciding factors for Harrisburg International Airport as it recently selected the team at Donovan Advertising and Marketing Services as its agency of record.

"We want to work with an agency that has a depth of experience in regional and national account work," said Scott Miller, Deputy Director of Marketing and Public Relations at HIA.

"Not only does Donovan have that experience," continued Miller, "but their team will provide us with a strategic perspective that will assist HIA as we move forward with several new initiatives."

There will be plenty of Harrisburg International Airport work for Donovan to accomplish. HIA is served by seven major airlines with approximately 100 flights daily to 13 non-stop destinations.

"All of us are excited to begin work on this important, regional account," said Bill Donovan, CEO and president of Donovan. "We look forward to helping the facility and its partner airlines reach new heights."

"With Donovan's understanding of the current business environment," said Miller, "we will explain to area travelers how HIA is convenient, saves them time and resources and, ultimately, why its success is good for Central Pennsylvania."

The team at Donovan will be responsible for the airport's overall branding efforts including HIA's marketing and advertising; public relations; and the establishment of a businesses travelers' initiative.

"Donovan will help us identify and involve interested business and corporate travel planners from the region. We need these key decision makers to become involved in the air route development process," said Miller.

"The first step is to learn where the business traveler is going when not departing from HIA," said Donovan. "The next step is to educate the airlines that the numbers they want are here in Central Pennsylvania."

Donovan Advertising and Marketing Services is a full service agency located in Lititz, Pennsylvania. For over 20 years, Donovan's team of professionals has developed a portfolio of expertise in the areas of consumer and business-to-business advertising. Its distinguished record of success includes market analysis and research, strategic planning, creative and web development, media planning and public relations.

Agency Selected To Re-Design Business Organization's Website

Lancaster County, Pa. - Lead, connect and innovate. That is the ambitious strategic plan the Lancaster Chamber of Commerce & Industry recently unveiled to achieve a prosperous future for its community.

To connect the Lancaster Chamber to its many audiences, Donovan Advertising and Marketing Services is playing a major role. The Lititz-based marketing agency was selected to give The Chamber's website a comprehensive re-design.

"As a Chamber member for 23 years, we are proud to be creating one of the essential tools for connecting businesses and building relationships in our community and beyond," said Bill Donovan, CEO and president of Donovan.

"With Donovan's process and expertise in website functionality and design, we're looking forward to providing the community with a host of information on our new site," said Cheryl Irwin, vice president of the Lancaster Chamber of Commerce & Industry. "The new lancasterchamber.com will be a hub of resources and news."

Currently, the Chamber's website is the main source of information for its 3,000 members and their more than 120,000 employees.
"Moving forward," continued Irwin, "the new site will connect Lancaster County businesses to the global marketplace."

Over the next several months, Donovan will work with the Chamber to develop design components, features and functions for the site.
"We are looking for Donovan to provide analysis and strategic direction on how our site can help us accomplish our new mission and vision," said Irwin.

The organizations are planning to launch the new lancasterchamber.com at the end of June. Donovan Advertising and Marketing Services is a full service agency located in Lititz, Pennsylvania. For over 20 years, Donovan's team of professionals has developed a portfolio of expertise in the areas of consumer and business-to-business advertising. Its distinguished record of success includes market analysis and research, strategic planning, creative and web development, media planning and public relations.

Bill Donovan Selected to Evaluate National Marketing Campaigns

Lancaster County, Pa. - Bill Donovan is accustomed to having his work judged. With over 25 years in the advertising industry, he and his staff continually evaluate their ownwork for their national and regional clients. But for the owner and CEO of Donovan Advertising, the shoe is now on the other foot.

Bill Donovan is judging the national Promotion Marketing Association's
25th annual Reggie Awards - a series of awards identifying and honoring the best promotional programs of the year. "This is a testament to the entire agency," said Donovan. "I am honored to be evaluating our peers in the marketing communications industry."

Donovan is judging two of the sixteen Reggie categories, age-specific and shopper marketing.
The program entries are being evaluated on their originality of concept and execution; execution of promotional materials; results in achieving marketing objectives; and building the brand. Entries include programs from AT&T, Kellogg's and McDonald's.

"It is quite an endeavor to examine the successes of these integrated marketing campaigns," said Donovan. "Many of their results are so good, I have no idea which ones will win."
Donovan and colleague Donna Sheetz will be on-hand as winners are announced at the PMA's annual conference in Chicago on Wednesday, April 9.

Donovan Advertising and Marketing Services is a full service agency located in Lititz, Pennsylvania. For over 20 years, Donovan's team of professionals has developed a portfolio of expertise in the areas of consumer and business-to-business advertising. Its distinguished record of success includes market analysis and research, strategic planning, creative and web development, media planning and public relations.

About the Reggies: In 1983, the PMA launched the Reggies: a series of awards to identify and honor the best promotional programs of the year. The name of the award - the Reggie - is derived from "cash register." It was chosen because "nothing happens until a sale is made."