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After spending the last 25 years helping other businesses get noticed, William (Bill) Donovan is getting some recognition of his own. |
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Lancaster, Pa. - When the Lancaster Chamber of Commerce & Industry recruited Donovan Advertising and Marketing Services to create an effective website for them, they did not realize that they would get an award-winning site. The website, http://www.LancasterChamber.com, has connected with the business community and became an instant success. Now it has won an Award of Excellence by the American Chamber of Commerce Executives (ACCE). |
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Lancaster, Pa. - Continuing its recent string of success, Donovan Advertising & Marketing Services was recently selected by York Wallcoverings to evaluate and redesign the industry leader's Web site. "We are partnering with the team at Donovan because they clearly demonstrated their ability to develop a world class Web site - for our brand and our products," said John Farrell, Executive Vice President, York Wallcoverings. "Moving forward as an organization, our Web site will be a key marketing tool for us. It will confirm our position as a world leader in the wallcovering industry." Beginning this month, Donovan will start the research phase of the site's development. Stakeholder interviews will be held with key influencers, both internally and externally of York. Interior designers, distributors, retailers and customers will be included in the process. After analyzing all of the input, the key elements to the site's design will be developed by Donovan's creative department. "Working with the team at York we will design and launch a site that is easy for designers, dealers and distributors to use and quickly moves them to the correct site location," said Bill Donovan, CEO and president of Donovan. The new yorkwall.com is scheduled to go live early next year. Since 1895, York Wallcoverings has been providing wallpaper from the same factory location in the beautiful Susquehanna Valley. Today, York is the oldest and largest wallcovering manufacturer in the United States, creating residential and commercial Wallcoverings that can be found worldwide in more than 40 countries. |
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Lancaster County, Pa. - After a national search, three rounds of interviews and a final presentation to top officials, Donovan Advertising & Marketing Services' strategic thinking and creative talents won the attention of one of the most recognized brands in the country. Donovan was named the retail agency of record for Perdue - the number one selling brand of premium fresh chicken in the eastern United States. With its selection, Donovan is leading the creative efforts on several marketing fronts, including print advertising, direct mail, point of sale materials, trade show resources and trade Web site research and development. "When it comes to marketing their products, Perdue is a leader across the board," said Bill Donovan, CEO and president. "Not only was Perdue one of the first companies to have their leader become a celebrity spokesperson, but Perdue was the first in its industry to successfully brand and advertise a commodity product," Donovan continued. "Needless to say, we are thrilled to be a part of their long term plans." Donovan's first assignment with its new client was developing sales tools to promote Perdue's new Flavor Bite line of products - aimed at the "appetizer snack" segment of teens and young adults. The materials included a cross promotion with the upcoming DVD release of the major motion picture "Iron Man." Currently, the team at Donovan is in the early stages of developing a trade Web site for Perdue to use as a communications tool with one of its key constituencies - meat buyers. "As we begin our research, analyze the data and implement insights learned, we look forward to creating a Perdue trade Web site that communicates the right information to this important group of people," said Donovan. The site is targeted to go live in January 2009. |
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How do you get America excited about the Mid-Atlantic's favorite seafood flavoring? - One shrimp at a time. Donovan developed a grassroots, coast-to-coast sampling program for McCormick's popular seafood flavoring - OLD BAY. Focused on San Francisco, New York and Boston this program spiced up such notable events as the Fillmore Jazz Fest and Boston HarborFest with the great taste of OLD BAY. Street team intercepts and branded vehicles (a Scion xB wrapped with OLD BAY graphics) were used to create a draw and encourage sampling of shrimp prepared with OLD BAY. This program generated 838,000 impressions and distributed more than 312,000 samples - exceeding the goal for impressions by 31% and 19% over the target set for sample distribution.
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Lancaster, Pa. - Donovan began working with Lancaster Heart & Stroke Foundation to help brand and promote the charity's annual wine tasting and auction in 2007. The agency developed the name WineHeart Gala and created a corresponding visual identity for the event. |
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