Woodstream USA Today Ad
Woodstream has an extensive brand portfolio of pest and animal control products. Charged with developing greater brand strength through an increased presence in the "big box" distribution channel, Donovan develop a point-of-sale program in partnership with Lowe's home improvement center. Packaging, designed specifically for Lowe's, was developed and implemented - helping gain shelf space for the Havahart pet containment system. The co-branded advertisement, which ran in USA Today, helped drive sales and solidify Woodstream's relationship with one of America's largest retailers.