Furmano’s Consumer Campaign

Client:
Furman Foods

Vehicle:
Consumer Advertising

Summary:
Qualitative research indicated that a revitalized Furmano’s brand and increased awareness were essential to Furman Food’s desired price adjustment and market expansion. After developing a new label and positioning line, the agency launched a regional media program – including television, radio, print and FSI’s. This campaign generated an advertising recall increase of 442% and a dollar sales increase of 69%.