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Hershey's All Candy Expo (ACE):
Client:
Hershey's
Vehicle:
Trade Show Graphics
(Limited edition poster shown)
Summary:
Hershey's goal for the 2007 All Candy Expo in Chicago was to create an overwhelming presence throughout the exposition. The Donovan strategy focused on two key aspects - traffic patterns and word of mouth. Donovan designed banners featuring the iconic Hershey's Kiss replicated in a brightly colored, Warholesque style. These graphically themed elements - which included 20-foot banners, hotel key cards, a mock cover for Professional Candy Buyer magazine and this limited edition poster- created a significant amount of buzz for
The Hershey Company. |
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