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Rutter's Fuel Up Free:
Client:
Rutter's
Vehicle:
Campaign (Web component shown.)
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Summary:
Just as gas prices were starting to make news, Rutter's convenience stores and Donovan developed this timely promotion. The Rutter's Fuel Up Free Gas Giveaway was designed to increase drive-up traffic to the stores as well as foot traffic within the stores. Offering consumers a chance to win three years of free gas also gave Rutter's an opportunity to further strengthen their relationship with their customers. Out-of-home advertising, point-of-purchase displays, print advertising, collateral, radio and Web pages were used in this campaign. The promotion was a resounding success and garnered a great deal of media coverage. |
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