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FOOD FOR THOUGHT

COVID-19 INSIGHTS

See below for our insights on COVID-19 and how it impacts the food and beverage industry.

Lockdown Cuisine: Cooking at Home During COVID-19

Lockdown Cuisine: Cooking at Home During COVID-19

By Amber Swanick, Junior Account Manager and Andrew Zenyuch, Associate Creative Director Working from home. Teaching from home. Grocery shopping at home. Happy hours… at home. During a time when every aspect of life is happening under the same roof, more consumers...

Lockdown Cuisine: The Rise of Meal Kit Delivery During COVID-19

Lockdown Cuisine: The Rise of Meal Kit Delivery During COVID-19

By Andrew Zenyuch, Associate Creative Director Groceries aren’t the only home-delivery option growing during the lockdown. Meal Kits, such as Blue Apron, Hello Fresh and others, were already household names for their convenience, fun recipes and low introductory...

The Local Effect: A Look At The Effect On Local Grocers

The Local Effect: A Look At The Effect On Local Grocers

By Kayla Peters, Account Executive It’s not just national chains and regional grocers adjusting to the new normal of the COVID-19 world. Across the nation, independent grocery stores, mom-and-pop shops, and local food markets are seeing a similar surge in sales as...

Left On The Shelf: Why Some Brands Are The Last To Go

Left On The Shelf: Why Some Brands Are The Last To Go

By Ryan Donovan, Account Executive You’ve seen it by now – either on social media or overtop of your homemade facemask: an almost completely bare shelf, save for one product sitting all by it’s lonesome. It’s straight out of a 80s power ballad video. All it needs is a...

Couponing Beyond COVID: Retaining Shoppers After The Pandemic

Couponing Beyond COVID: Retaining Shoppers After The Pandemic

By Maria Pancella, Account Executive We have all been engrossed in the spread of the COVID-19 epidemic, the disruption in our normal lives and the complete shut-down of our economy. Our country is looking at record unemployment claims, with over 16 million filing in...

Meating Demand: What Recent Food Chain Closures Mean For Marketers

Meating Demand: What Recent Food Chain Closures Mean For Marketers

By Andrew Zenyuch, Associate Creative Director “Is pork the new toilet paper?” This is a question we found ourselves wondering (no, seriously) after the recent closure of the Smithfield pork processing plant in Sioux Falls, South Dakota. It’s not the first meat...

The Dawn of a New Shopping Day

The Dawn of a New Shopping Day

By Andrew Zenyuch, Associate Creative Director The Coronavirus is changing the way we shop and eat. Forever. Across the nation and the globe, consumers, manufacturers, foodservice operations and retailers are adapting as we all attempt to navigate how to feed...

Less is Best: Food Manufacturers Streamline SKUs for the Better

Less is Best: Food Manufacturers Streamline SKUs for the Better

By Jane Flemming, President COVID-19 has impacted the lives of every American. No other way to say it. And, for good or for bad, it has also changed the shape of American business. For those hit hard, like the restaurant, entertainment, hospitality and travel...

Coronavirus: Reshaping the Food & Beverage Industry

Coronavirus: Reshaping the Food & Beverage Industry

By Brock Montgomery, Creative Strategist With any luck, the Coronavirus is a once-in-a-thousand-lifetimes event. While scientists and epidemiologists may have seen such a thing coming (or not), most of us would say this was the stuff of science fiction and Hollywood....

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