fbpx

FOOD FOR THOUGHT

COVID-19 INSIGHTS

See below for our insights on COVID-19 and how it impacts the food and beverage industry.

Trending Deliciously – Navigating Food Trends In Social Media

Trending Deliciously – Navigating Food Trends In Social Media

By Julie Welles, Social Media and Digital Specialist Social media is the pulse of the people. For food and beverages, trends always emerge first in social feeds, with hungry scrollers eating with their eyes before looking for these creations in restaurants or...

How Millennials Continue to Shape the Food and Beverage Industry

How Millennials Continue to Shape the Food and Beverage Industry

By Ryan Donovan, Account Executive At this point it’s a well-known fact: Millennials changed the world. From the workplace to the media and beyond, their habits, preferences and lifestyles are driving force behind a number of revolutions across almost every industry....

Coronavirus Finds: Brands That Bust Tight Budgets

Coronavirus Finds: Brands That Bust Tight Budgets

By Andrew Zenyuch, Associate Creative Director In this climate of unpredictable economic shifts and record unemployment, consumers are getting more and more frugal with their food budgets. They’re seeking value more than ever, and changing their shopping habits and...

Lockdown Cuisine: Cooking at Home During COVID-19

Lockdown Cuisine: Cooking at Home During COVID-19

By Amber Swanick, Junior Account Manager and Andrew Zenyuch, Associate Creative Director Working from home. Teaching from home. Grocery shopping at home. Happy hours… at home. During a time when every aspect of life is happening under the same roof, more consumers...

Lockdown Cuisine: The Rise of Meal Kit Delivery During COVID-19

Lockdown Cuisine: The Rise of Meal Kit Delivery During COVID-19

By Andrew Zenyuch, Associate Creative Director Groceries aren’t the only home-delivery option growing during the lockdown. Meal Kits, such as Blue Apron, Hello Fresh and others, were already household names for their convenience, fun recipes and low introductory...

The Local Effect: A Look At The Effect On Local Grocers

The Local Effect: A Look At The Effect On Local Grocers

By Kayla Peters, Account Executive It’s not just national chains and regional grocers adjusting to the new normal of the COVID-19 world. Across the nation, independent grocery stores, mom-and-pop shops, and local food markets are seeing a similar surge in sales as...

Left On The Shelf: Why Some Brands Are The Last To Go

Left On The Shelf: Why Some Brands Are The Last To Go

By Ryan Donovan, Account Executive You’ve seen it by now – either on social media or overtop of your homemade facemask: an almost completely bare shelf, save for one product sitting all by it’s lonesome. It’s straight out of a 80s power ballad video. All it needs is a...

Couponing Beyond COVID: Retaining Shoppers After The Pandemic

Couponing Beyond COVID: Retaining Shoppers After The Pandemic

By Maria Pancella, Account Executive We have all been engrossed in the spread of the COVID-19 epidemic, the disruption in our normal lives and the complete shut-down of our economy. Our country is looking at record unemployment claims, with over 16 million filing in...

Meating Demand: What Recent Food Chain Closures Mean For Marketers

Meating Demand: What Recent Food Chain Closures Mean For Marketers

By Andrew Zenyuch, Associate Creative Director “Is pork the new toilet paper?” This is a question we found ourselves wondering (no, seriously) after the recent closure of the Smithfield pork processing plant in Sioux Falls, South Dakota. It’s not the first meat...

The Dawn of a New Shopping Day

The Dawn of a New Shopping Day

By Andrew Zenyuch, Associate Creative Director The Coronavirus is changing the way we shop and eat. Forever. Across the nation and the globe, consumers, manufacturers, foodservice operations and retailers are adapting as we all attempt to navigate how to feed...

OUR THOUGHTS, INSIGHTS AND MUSINGS ON MARKETING

DONOVAN. AND DONE.

If you’re interested in taking your advertising, marketing, branding and social media to the next level, connect with us, we’d be super stoked to hear from you!