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NatureSweet

From tomatoes to touchdowns

6,506

Entries

21,800

Earned Reach

66.4%

Conversion Rate

The arrival of fall football season means fresh foods slide down the bench and off consumer’s game-day grocery lists. For NatureSweet, we had to figure out a way to get fresh tomatoes into the college football gameday conversation.

OUR SOLUTION - Recipes

What’s on the mind of every college football fan this time of year? Bowls! We tapped into this gridiron excitement by offering bowl-centric recipes to bowl-hopeful fans all season long.

OUR SOLUTION - Consumer Promotion

We kicked off the season by offering consumers a win they’d never forget. Hungry fanatics took our quiz to get the perfect bowl-centric recipe for their gameday parties. Plus, they’d be entered for a chance to win a trip for two to the Valero Alamo Bowl.

OUR SOLUTION - Social & Content

To drive the football conversation with our fanbase, we developed bowl-centric, gameday-friendly recipes that utilized our fresh tomatoes. We also shared tips, ideas, fun content and other football-themed posts to keep fans excited and drive entries into our contest.

OUR SOLUTION - Retail

A custom header on a custom shipper base announced our contest to shoppers in-store. Custom labels reminded shoppers to get into the gameday fun when they got home.

AND DONE.

We crushed it. The campaign was named Wyng’s Campaign Of The Week in October 2018 with a rare Digital Campaign Index (DCI) score of 297. Good thing we took the over.

DONOVAN. AND DONE.

If you’re interested in taking your advertising, marketing, branding and social media to the next level, connect with us, we’d be super stoked to hear from you!

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