From tomatoes to touchdowns
The arrival of fall football season means fresh foods slide down the bench and off consumer’s game-day grocery lists. For NatureSweet, we had to figure out a way to get fresh tomatoes into the college football gameday conversation.
OUR SOLUTION - Recipes
What’s on the mind of every college football fan this time of year? Bowls! We tapped into this gridiron excitement by offering bowl-centric recipes to bowl-hopeful fans all season long.
OUR SOLUTION - Consumer Promotion
We kicked off the season by offering consumers a win they’d never forget. Hungry fanatics took our quiz to get the perfect bowl-centric recipe for their gameday parties. Plus, they’d be entered for a chance to win a trip for two to the Valero Alamo Bowl.
OUR SOLUTION - Social & Content
To drive the football conversation with our fanbase, we developed bowl-centric, gameday-friendly recipes that utilized our fresh tomatoes. We also shared tips, ideas, fun content and other football-themed posts to keep fans excited and drive entries into our contest.
OUR SOLUTION - Retail
A custom header on a custom shipper base announced our contest to shoppers in-store. Custom labels reminded shoppers to get into the gameday fun when they got home.