Beefing Up The Roster
DONOVAN ADDS DEMKOTA RANCH BEEF TO PORTFOLIO OF CLIENTS
March 16, 2021 (Lititz, PA) – For one local marketing and advertising company, having a beef is actually a good thing.
Donovan, a Lititz-based marketing and advertising agency with well-known food and beverage clients, has won the business of DemKota Ranch Beef, a processor and supplier of premium beef products.
With the win, Donovan embarks on creating a new identity for the 6-year-old brand, leaning to the agency’s food, beverage and branding expertise.
DemKota produces a superior lineup of Elite, Gold, Legacy, Legacy Angus, Certified Angus Beef products. Led by their Heartland values, their beef consistently scores above the USDA standard.
The addition of this beef client, a first for Donovan, gives the agency a new opportunity to apply its expertise in center-plate brands.
“We’re super excited to add another protein brand to our roster, and a new one to us at that,” said Jane Flemming, President of Donovan. “Their ask was right in our wheelhouse. This should be a blast to work on.”
DemKota’s RFP asked agencies to create and present strategies to rebrand and reposition the company, focusing on brand research, brand architecture and creating and developing the DemKota brand for the public. They also requested plans for how agencies would bring the brand to life through digital & social media strategy, content development and refreshing the DemKota website.
Donovan’s presentation went above and beyond the initial request to show creative examples of what the brand could be. This included video, ad layouts, social posts and more for a number of differentiated brand executions.
“I’m very proud of the work we showed DemKota,” said Bill Donovan, Founder and CEO of Donovan. “It’s a big win for us and the team did a great job bringing it home.”
The Donovan team is coordinating with the DemKota team to ramp up the Discovery/Research phase of the brand development, which will begin in earnest in the March/April timeframe.
For more information about the Donovan and DemKota partnership, contact Erika Farber, VP Business Development, at 717-560-1333 x225 or firstname.lastname@example.org
Donovan is one of the leading food-and-beverage marketing agencies in the eastern U.S. Their clients include Perdue, Yuengling, Goya, Furmano’s, Petaluma Poultry, Knouse Foods and more. With their newly launched Content Studio and over 35 years of experience, the agency specializes in a broad range of capabilities, including social, digital, content creation, advertising, consumer promotions, trade and in-store marketing. Learn more at donovanadv.com.
DemKota is a South Dakota-based premium beef processer and supplier. They’re a staple in the Heartland – only sourcing cattle from local producers within a 250-mile radius. The cattle are fed a special blend of corn and silage to create a unique taste like none other on the market. Known for their commitment to quality, DemKota provides their products to wholesalers, foodservice and retail outlets throughout the Midwest. Learn more at demkotaranchbeef.com.