Launching a Legend: Everything Legendary

Launching a Legend


February 25, 2021 (Lititz, PA) – Donovan, a Lititz-based marketing and advertising agency with well-known food and beverage brands, is helping bring a new line of plant-based products with legendary flavor to ABC Shark Tank viewers across the nation. Donovan was hired to assist Everything Legendary, a black-owned producer of vegan, plant-based products prepare for their pitch to hopefully secure funding by one of Shark Tank’s Investors. The moment of truth will be revealed on Friday, 2/26 at 8 pm (ET).

In advance of their appearance on Shark Tank, Donovan helped the Everything Legendary team develop their branding, shoot custom content, build their website, create videos, identify and work with key influencers, build their social presence and more. The goal was to make sure all necessary marketing support was in place before the episode aired.

“It was a lot of work, in a short amount of time, but we were up to the challenge to get it done, especially for such an innovative and up-and-coming food brand,” said Jane Flemming, president of Donovan. “They’re great to work with, and the product is revolutionary. We wanted to make sure everything we did is as awesome as they are. We are excited to see if they secure the funding they need to take their brand to the next level.”

Everything Legendary was founded by Duane “Myko” Cheers, Danita Claytor, and Chef Jumoke Jackson. They began creating plant-based products after Duane tasted the products his mom, who practices a vegan lifestyle, was forced to eat. He found they were severely lacking in flavor and vowed to create something worthy of his mom.

everything legendary

Their flavor-driven, plant-based burger was the first product created by Chef Jumoke. Other plant-based products including chicken nuggets are on the way. “Donovan has been amazing,” said Duane “Myko” Cheers, founder and CEO of Everything Legendary. “What I appreciate the most is they are very personal. I can get in contact with them at any time. The entire team is super innovative and has helped my ideas come to life. Most importantly they invested in us.” The Everything Legendary team was referred to Donovan by a previous client who worked with them on another product launch.

“We work with a variety of regional and national food and beverage brands, so we were excited to have the opportunity to work alongside the Everything Legendary brand,” said Bill Donovan, founder and CEO of Donovan. “Their team is very passionate, and the burgers are delicious.”

The Everything Legendary team will be featured on “Shark Tank” on Friday, Feb. 26th, 8:00 p.m., ET on ABC. The Donovan team will be watching and at the ready from their Content Studio when the episode airs.

For more information about Everything Legendary, contact Erika Farber, VP Business Development, at 717-560-1333 x225 or efarber@donovanadv.com.

About Donovan

Donovan is one of the leading food-and-beverage marketing agencies in the eastern U.S. Their clients include Perdue, Yuengling, Goya, Furmano’s, Petaluma Poultry, Knouse Foods and more. With their newly launched Content Studio and over 35 years of experience, the agency specializes in a broad range of capabilities, including social, digital, content creation, advertising, consumer promotions, trade and in-store marketing. Learn more at donovanadv.com.

About Everything Legendary

Everything Legendary, a Black-owned company founded by Duane “Myko” Cheers, Danita Claytor, and Jumoke Jackson, is leading the flavor revolution with a line of healthy, plant-based ground meat and burger patties. Inspired by moms, created by a chef, and taste-tested by the community, Everything Legendary goes above and beyond to deliver food with legendary flavor and superior quality.

Erika Farber
VP, Business Development
Work: 717-560-1333 x225
Cell: 717-363-2440