ROCKY & ROSIE CHICKEN – FOOD TRUCK EXPERIENTIAL PROGRAM
Million Impressions Gained
How do you make a local brand even more local? Grab a food truck and hit the road! Had we ever run full-time food truck program before? Nope, but we figured it out – bought and outfitted a truck. Hired a chef. Got the right permits. Nailed down logistics. Found events locals love and set up shop. Since we’ve launched, the Rocky & Rosie Chicken brands have become ingrained in the local community – donating a significant amount of our proceeds to local charities andbecoming a fixture at events throughout the Sonoma County area.